Using real-time customer engagement to drive sales
Traditional marketing channels such as radio, television, direct mail, and even email have reached saturation level. Moreover, today’s younger generation is not engaging with these conventional methods of advertising, and companies are keenly aware of this. If your business is not reaching potential customers where they are already interacting with other brands, your business and profitability could likely suffer. Attracting new customers in the automotive industry can be challenging, and insurance companies, fleet owners, and government agencies are looking for new engagement models to remain competitive, understanding the importance of leveraging emerging technologies. Social media is one such tool, and social engagement is a powerful way to attract potential customers.
Created specifically for the automotive industry, Inspirage’s Social Media Enabled Automotive Repair Services Solution utilizes social media platforms for customer engagement to increase your customer base and revenue. Inspirage’s solution allows companies to “listen and analyze” designated topics of interest from social media platforms. It easily classifies, labels, and bundles social media feeds into specific channels via configurable workflows. This process provides a powerful way to proactively organize, view, and analyze the data flowing into your organization from the various social media feeds. Using the analysis and workflows established, the solution provides a broad range of capabilities to seek out and engage with potential customers via social media channels.
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