The connection between supply chain and product that occurs in a product innovation platform provides the open, inclusive decision-making environment required to achieve that perfect balance of vitality and stability manufacturers need to be successful — that is, new innovation and existing, profitable products. Not only can you have your finger on the pulse of customer demand with this architecture in place but you also have the existing set of product and institutional knowledge built up over the years to draw from. Instead of individual groups making disparate decisions based on the same data, decisions can be made collaboratively, across product development team discipline: engineering, marketing, sales, supply chain, manufacturing, and service. Manufacturers cannot achieve this necessary wide view with a PLM system that is only utilized by design and engineering.
This IDC Manufacturing Insights Market Spotlight The Convergence of Supply Chain and Product Life-Cycle Management, written by Simon Ellis, Vice President Supply Chain Strategies, IDC Manufacturing Insights, examines how innovation and competitive advantage is not just driven through superior products but through the way those products are delivered, marketed, supported, and expanded upon. By connecting the innovation and design of products in PLM with innovation in the ability to make, deliver, and support them, an organization can maximize productivity and customer allegiance.
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